The Community Reinvestment Act is a financing tool for community development. It is important to understand which activities and products CRA agreements can support in order to better target an advocacy strategy.
In 1998, many newspapers carried a banner headline: Bank of America pledges $350 billion for community reinvestment. When the bank pledged $12 billion in 1992 and when Wells Fargo Bank pledged $45 billion in 1996, similar headlines appeared. What difference do these pledges really make for local businesses, neighbors and community organizations?
The truth is that the commitments probably have had more and less impact than anticipated. Direct commitments result in short term impact, with increased loans and financial presence. Indirect commitments slowly change the way banks operate, with long-term implications for the community. Both are important. With community residents and their organizations holding banks responsible, there can be scores of community investments and improvements occurring. The types of equitable development financing support to target include:
Lending
Investments
Services
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